In , continued success of their e-book selection, the Kindle, and growing exchange efficiencies led to the announcement they had sold more digital books than printed ones. This was not by chance and instead an example of highly successful long term strategic planning with rational reactions as unpredictable events emerged.
Beyond the corporate offices, their fulfillment, customer service, data, and software development centers are located in many countries.
An aggregate table from varying sources with a detailed breakdown by individual services and products can be seen in Appendix 1. Table 1. Their mission statement loosely defines the products and services Amazon sells, instead discussing customer service as being critical to their success. First, Amazon recognizes markets they can compete for customers in that are underserved by existing competitors.
Secondly, Amazon strategically innovates by developing new markets through improved delivery methods or synergetic combinations of other strategic business units.
The negative speculation of this strategy has been widely dropped, although Bezos refuses to leave it unaddressed: Our heavy investments in Prime, AWS, Kindle, digital media, and customer experience in general strike some as too generous, shareholder indifferent, or even at odds with being a for-profit company. This approach has not always been well received by outside investors.
Through their e-commerce platform, they empower the consumer with tools to research and comparison shop. When the decision to purchase is made, they make the process as easy, cost effective and satisfying for the consumer as possible. Amazons ability to successfully scale and manage large projects has placed them as the market leader in cloud computing services. E-books are the primary digital product sold, but shared content between the aforementioned media services exist as well.
Regular capital expenditure increases are present in each year as well, remaining consistent with previous investment statements from Bezos. Sustained investments in technology and capacity growth explain this thin margin, while representing the past three years declining Net profit.
Table 4 Amazon. They are driven by a culture of expansion and growth, in addition to continuous innovation and lean management of the capital they purchase. Greater development in their computing capacity infrastructure is expected, and continued leasing of their computing infrastructure is suited to follow.
Amazon had the advantage of being somewhere in between with its original book delivery service, competing with brick and mortar stores. Now it aims to make the transport of processed data an even larger revenue source in the future for the company.
This is achieved by operating in businesses they can synergize and vertically integrate into the rest of their company. Amazon discussed numerous services and products in their third quarter letter that displayed this strategy well. An outlined goal is that it will convert even more of their print book customers into Kindle users.
Amazon will continue to move forward by offering the widest array of digital content, just as it offers the largest selection of retail goods. By obtaining digital content rights from media suppliers, they plan to offer the most diverse media selection available to customers at the lowest cost. Using backward vertical integration, Amazon even announced the development of their own in-house original broadcasted shows.
Their primary strategy is to always maintain focus on customer-centricity, innovating and adding value for registered customers. This has proven to be an effective core competency in the marketplace, knowing that once you are a customer the relationship brings benefits long after a purchase.
Amazon faces great competitive forces in reaction to their innovation and fast growth. Some file examples include: mp3, mp4 and doc. The example below displays how you can force the download of multiple different files including: mov, mp3, jpg and pdf. If you are storing your files to your Amazon S3 account instead of your server then you can complete the following to ensure a force download of those files takes place.
Set the correct headers on your files in Amazon S3 in order to force the browser to download rather than opening the file. You will need to set them when uploading the files to S3.
If you have your downloadable item stored in a drop-box account, there is a way to ensure this item is always forced to download when a user clicks on it. See the example below for the correct positioning of this parameter:. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. When to Force a Download and Why If you are offering a large item, even if this is a pdf it is recommended to force this download.
You may need to clear your cache to see the change. And obviously, don't do that on any file that you actually do want to be loaded "inline" in the browser. The nice part with this solution is that applications that load media files directly like let's say an mp3 player in Flash don't care about the content-type or content-disposition, so you can still play your files in the browser and then link to download that same file.
If the user already finished loading the file in flash, they'll most likely still have it in their cache, which means their download will be super quick and it won't even cost you any extra bandwidth charges from the S3. Now you will want to put some validation in there so that you not giving the world access to every file you put on S3, but this should work.
If you are using a library like Tarzan AWS , you can add meta headers, that amazon will include when the file is retrieved. Also worth mentioning is you are able to hard-set the headers for files in S3. For example, if you need to force-download a certain file you can set the appropriate headers for that file.
To get that client behaviour, you have to get the client to request the file based on the web page's html or javascript. So you have to get the client to download the file. For instance, have an iframe on the page with the url of the file on s3.
Use css to make the iframe invisible. It should render the page and download and play the mp3. Otherwise, look into using javascript to kick of a download when the page loads. I'm not sure if that's possible. There are times when you want to override certain response header values in a GET response.
You can override values for a set of response headers using the query parameters listed in the following table. You must sign the request, either using an Authorization header or a pre-signed URL, when using these parameters. They cannot be used with an unsigned anonymous request.
I never tried Amazon's S3 hosting, but don't you have access to using. Then you can set Content-Type and Content-Disposition for an entire directory with this entry:. Stack Overflow for Teams — Collaborate and share knowledge with a private group. Create a free Team What is Teams?
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